5 Ways B2B Companies Can Use Video Content to Drive Sales
Video isn’t just for consumer brands anymore. In fact, video content is fast becoming one of the most effective ways for B2B businesses to build trust, explain complex services, and accelerate the sales process.
In this blog, we’ll explore how to use video in your marketing strategy — and the five types of content that can help you convert more leads into clients.
Why Video Works So Well for B2B
B2B sales cycles are often longer and involve multiple decision-makers. That means your content needs to do more than just attract — it needs to educate, engage, and persuade.
Video is the perfect format for:
Explaining complex solutions in a simple, visual way
Showcasing your team and building a human connection
Differentiating your brand with personality and authority
And the stats back it up: B2B buyers are increasingly turning to video before making purchasing decisions. It’s faster to digest than a whitepaper and often more memorable than static visuals.
5 Video Types That Drive B2B Sales
1. Explainer Videos
Use short animations or live-action clips to walk viewers through how your service works and the problems it solves. These are great for your homepage or key service pages.
2. Client Testimonials
Nothing builds trust like social proof. Capture real clients talking about their experience with you — ideally with results to back it up.
3. Case Study Videos
Take viewers behind the scenes of a successful project. These help prospects visualise how your service could apply to them, especially when backed with stats and outcomes.
4. Thought Leadership Clips
Position your team as experts by sharing short takes on trends, industry news, or common client questions. These work well on LinkedIn and in email campaigns.
5. Behind-the-Scenes and Culture Videos
Humanise your brand with behind-the-scenes footage — whether that’s your team at work, events, or a glimpse into your process. This builds connection and credibility, especially in a relationship-driven B2B space.
Tips for Maximising Your Video ROI
Keep it short and punchy: Aim for 60–90 seconds for most videos
Add captions: Many users watch without sound, especially on mobile
Repurpose your content: One shoot can produce multiple clips for different channels
Include a CTA: Always guide the viewer to the next step (e.g. book a call, visit your site)
Final Thoughts
Video content isn’t just a nice-to-have — it’s a powerful sales tool for B2B brands looking to stand out and build trust quickly. Whether you're just starting out or ready to scale up your video output, the key is to focus on value, clarity, and consistency.
Ready to Add Video to Your B2B Marketing Strategy?
At Social Climber, we help B2B companies create video content that connects with the right audience — and drives real results.
Explore our video content services or book a discovery call to talk video strategy